Logo Design Can Be The Difference Between Success & Failure
Logo Design Can Be the Difference Between Success & Failure
Looks matter more than ever. We’ve all heard critics and consumers wax poetic about iMacs, iPods, and even Target toilet brushes. Interior design has become a national pastime, and shows such as Trading Spaces, Extreme Makeover: Home Edition, and Queer Eye for the Straight Guy enjoy a popularity that Bob Vila could only imagine.
In her recent book, The Substance of Style, author Virginia Postrel argues that we increasingly make purchasing decisions based on how products make us feel. “In a crowded marketplace,” she writes, “aesthetics is often the only way to make a product stand out.” In other words, for more and more companies–even manufacturing companies with relatively prosaic products like Kortec’s–design is becoming extremely important. It can sometimes be the difference between success and failure.
These days, even an investment research firm like Morningstar is keenly aware of making a good appearance. In the early ’90s, founder Joe Mansueto hired the late Paul Rand (a renowned graphic designer who created logos for IBM, ABC, and UPS) to design the Morningstar logo–narrow red lettering with a rising sun as the O– for $50,000. “Keep in mind this was back when our revenue was only a couple of million dollars. It was a lot to spend,” says Mansueto, but he reasoned that it was for a high-quality product that he wouldn’t mind keeping for a long time to come.
The arguments for good design are especially compelling for consumer products, particularly those made by smaller companies that don’t have big advertising budgets. Big brands like Coca-Cola and Budweiser spend lots and lots of advertising dollars to create an aura around their products. For smaller companies without that luxury, their entire chance to convey a message about themselves to the customer is often in the look of the packaging.
For an expanded version of this article on the importance of logo design, visit www.Logo-Mojo.com.
About the Author
Logo Design Company Since 1992
Since 1992 we have developed some of the most interesting and brandable logos, over 30 000 to be exact. Our online portfolio is larger than any other design firm and our packages offer more than double than any other logo company for less the money. Why would you pay more for less?
www.Logo-Mojo.com
Joe Jonas (NEW!!!!!) – Disney Channel Logo
|
|
GI Joe Falcon Logo Embroidered Iron On Patches Free Shipping From Thailand £3.00 You are seeing Iron on Patch from Thailand and this item is Iron-on patch, Ideal for adorning and these patches can be either ironed on or sewn your jeans, bags, jackets and shirts. MADE IN THAILAND. Get yours today! Check upstairs for picture…. |
|
|
GI Joe Cobra Logo Embroidered Iron On Patches Free Shipping From Thailand £3.50 You are seeing Iron on Patch from Thailand and this item is Iron-on patch, Ideal for adorning and these patches can be either ironed on or sewn your jeans, bags, jackets and shirts. MADE IN THAILAND. Get yours today! Check upstairs for picture…. |
|
|
GI Joe Movie Logo Embroidered Iron On Patches Free Shipping From Thailand £3.00 You are seeing Iron on Patch from Thailand and this item is Iron-on patch, Ideal for adorning and these patches can be either ironed on or sewn your jeans, bags, jackets and shirts. MADE IN THAILAND. Get yours today! Check upstairs for picture…. |
|
|
Fresh Meat – Series 1 [DVD] £14.99 … |
|
|
Without You [DVD] £6.99 United Kingdom released, PAL/Region 0 DVD: LANGUAGES: English ( Dolby Digital Stereo ), English ( Subtitles ), WIDESCREEN (1.78:1), SPECIAL FEATURES: Cast/Crew Interview(s), Featurette, Interactive Menu, Making Of, Scene Access, SYNOPSIS: Anna Friel stars as schoolteacher Ellie Manning, happily married to accountant Greg, with whom she is eager to start a new family. However, Ellie’s plans for a r… |
|
|
Touching the Void, Carabiner Keyring with LED Torch This stylish and cool Carabiner, LED Torch Keyring features the “Touching the Void” log on one side and the NoOrdinaryJoe domain name on the other side. It is robust and is supplied complete with an installed battery and a spare. The LED light is extremely bright and will dazzle your friends as much as the gadget itself!… |
|
|
GI Joe Falcon Logo Embroidered Iron On Patches Free Shipping From Thailand £3.00 You are seeing Iron on Patch from Thailand and this item is Iron-on patch, Ideal for adorning and these patches can be either ironed on or sewn your jeans, bags, jackets and shirts. MADE IN THAILAND. Get yours today! Check upstairs for picture…. |
|
|
GI Joe General Hawk Cartoon Series Logo AFA 9.25 Uncirculated Sealed in Graded Case £48.50 This collectible G.I. Joe figure has received a grade of 9.0 based on the AFA Modern Grading Scale. As part of the standard AFA processing, this figure has received an individual label with barcode and has been sealed in a slightly UV-resistant hard acrylic case designed to preserve the figure’s condition for decades to come. The Action Figure Authority (AFA) is considered a worldwide standard whe… |
|
|
GI Joe Logo Wall Plaque (Limited Etd of 1,000 Worldwide) £24.99 Wall Plaque… |
|
|
Ford Mustang Buckle Belt Black £24.95 America’s most desired sports car – own the legend. Genuine metal automobile seatbelt buckle, attached to an adjustable nylon strap. 1.5 inches wide. Size Adjustable from 24″-38″… |
