Beat-a-bit
"Confusion will be my epitaph"
King Crimson
Smells like … medicine.
This is the feeling I have when I read the reports on copyright and music "legal battleground.
In the last twenty years much more of an industry have was called home due to the avalanche of technological innovations.
The most intelligent and successful has been repaired and made a profit from this transformation.
Others are simply to die peacefully and without the sound of all in vain. Since then very quickly be forgotten, however, some people will keep good memories of them.
But most of those are dying terrible noise like a pig slaughtered, and his attack of fever, they are breaking all the drugs on the table. The drug, which could have used some improvement in their disease if they had paid attention to them.
But instead, broken bottles make a lot room that heavy perfume – And it smells like medicine.
We can judge by the behavior of patients taking the action in a psychiatric clinic. Actions of the patient are illogical, absurd and crazy uncomfortable. So on the one hand, wants to come and help, even just talking. However, other hand, feels bored and awareness. And because of this behavior off, "is completely discouraged from sharing their fate, even a little. And you stare at this ugly picture, you know Why? – I prefer to leave the room. We must ensure that the best years, the patient (That probably had a lot) back to our memory in place.
I was wondering about this for too long where the recording industry has lost its charm and attraction, everything that belonged to him in time? Good old times that each house has its own hard recognizable face – a bright personality, which has been expressed not only in the design of the houses of vinyl, but whatever label did.
What happened to the music industry in the way the coup was "the bit", "time?
There are many articles written on the subject, most absurd, referring to the business model and market share "of concepts and other abstractions.
I remember a placebo – a placebo that is placed on the patient table. The patient looks at the pill and put it into his head that everything is going well, everything goes as planned, everything returns to normal …
I want to talk to another level abstractions are not directly related to the company, a direct connection with his death – Charisma, illusions and energy …
Charisma
What is the main difference between the labels of gold "Beat" era, namely the years seventies of last century, and today his followers to little "era?
In fact, there are many differences, but striking.
At that time, some record companies were run by great people. People!
Today Major record companies are directed by little people in the category of "no-body, and no name.
Most of them have nothing to do with music whatsoever. Or are accountants or lawyers. Sometimes, deep down, which is particularly horrible.
This, in classic words – the plankton "office."
Even if this is a very well paid and bright plankton, plankton remains and would be a great mistake to think that the quality of music depends only on the musicians themselves.
People like Richard Brenson (Virgin), Stig Anderson (Polar Music), Berry Gordy (Motown) and Daniel Miller (Mute) had an enormous charisma only for themselves. And however it is not clear that there was more of the same – heads home from artists and record labels. Brenson charisma certainly no greater than that of all the musicians of his, and that still hangs in its 200 companies that did not matter.
Only an idiot would confuse with virgin vinyl Motown. They were bearers of a culture specific. They had both style car.
Your product survived both record companies and artists themselves who have been identified. Today, 3040 years later, their products are still sold, changing hands several times and, most importantly, with increased prices.
Sold for real money although the music of these documents are available in millions of websites. Despite its free availability, people Spend $ 30 for the same thing on vinyl.
This is not because the sound of vinyl records in a special way.
The reason is charisma, which is present not only in people, but also inanimate objects, in spite of what organized religion might think.
But this is one condition: that if inanimate objects have been created by people who have such charisma. Only if the designer put his soul into the product, is possible.
Charisma creates added value. And in our time, where everything is free, simply creates the value. Not yet added, but simply the value, which is surprising only for himself.
Charisma is the key to success computers with the Apple logo bite.
Charisma sells vinyl records with the Beatles "paragraphs" of Apple. These two companies Apple s music and one of a team – Are the most notable examples of his charisma. No need to be persuaded to buy your product. People fight for it, despite the millions illegal immigrants apparently free alternatives.
What I know is that when all the faceless mass production has become a pile of plastic you need persuasion to buy?
This moment is really known. This is the time when all music labels are bright and interesting were acquired by companies from complete depersonalization music products.
A simple acquisition of company by another does not make much sense in itself. This does not happen when there has been tangible benefits to justify the cost. Especially when a large accounting firm becomes a little creative and effective team in the hope of buying their creativity and charisma. However, all they can achieve in all kills creativity and bring your old zero charisma, which is sinking into the mud puddle called "commercial culture."
But one way or another, the acquisition costs of recovery. And then a new format in the form of question the survey, but low-cost and convenient CD appeared.
vinyl records, being also the result of plastic pressed at the same time still had a great personality. Let's start with the fact that the same disc, released on various labels in different countries, it sounded very different, and there were plenty of other small details. But greed and the desire to sell the team record labels owned seriously about a new form has led to mountains of plastic inanimate. This is a first nail in the coffin up the music industry.
Despite the initial euphoria of huge sales of CDs, can not be compared with one last injection dose of a drug high. It feels good, but not for long, however.
Meanwhile, the charisma of the artists also experienced dramatic changes. The age of the musicians whose life could fill a book has been replaced by the era of the musicians, we can write article.
And then we could write an infomercial paid because there was nothing to write about the artist. And only journalists and public relations directors Creative discussion could help to boost the public to know the artist, who's had to sell.
We all know how it ended. music news came to almost nothing in the world because the absence absolute basis for its activity. Cheap scandals and attempts to "catch up" with a colorful personality is not working for new generation, feels everything is false. If Amy Winehouse scandals comical to see, in the case of certain B. Spears are only negligible.
Charisma is a gift, because it attracts people. The attraction works for the benefit of charisma owner and those close to him all the time.
Even if things go anywhere without charge charisma does not generate money for their own – one way or another.
It is a single question (problem) with charisma. You can not artificially created. The exists. And those who preach folk psychology and say that will teach you how to be charismatic NLP by different methods – so everyone can go to hell. As we all know, the only advantage of training in NLP is the salary of the trainer of NLP.
A final difference in the music industry at the beginning of the new merits, which is nothing to do with charisma, but mentioned, is the feature.
What are the functions of the historical record labels?
Here are five basic functions:
– Find an artist
– Recording Artist
– Promote the artist
– Dissemination of Documents
– Trompe l'artist
Until some time, all these tasks were performed well, especially the last point, where the highest levels of the instruments have been achieved.
But with the advent of the Internet (it is even indecent to say now) the only task that the label will perform better than the artist stayed with her, and the last. The artists, however, can be wrong and, in particular in their expectations.
Otherwise, the artists are themselves enrolled dependents (Thanks to technology, which is the correct process, and the recording quality did not seem worried at all.) Distribution has become a wonder that the promotion could somehow held with the help of this network in all its manifestations.
At some point, the situation seemed idyllic.
Full freedom of [deleted utility] of what should be considered separately), No filter of the form of a record company and managers of R-(It is strange people who believe that their musical tastes to be close to that of the masses), the immediate distribution in the world of music. This is just a kind of fairy tale that happens!
Well, everything is good, except for one regrettable.
People do not buy music.
And do not buy it in any form. Neither the CD nor as music files. Neither expensive nor cheap. Neither the record company or the artist.
– No, thanks. I do not need.
– But why?
No, please do not give me iTunes Music Store and success stories as proof that Radiohead is still possible to sell music and you just have to find a business model.
I'm sick of these two examples, because only a very weak release does not write a story or two about Radiohead.
Did Apple not profit from the iTunes Music Store, and has been repeatedly held by the company. Frankly, the service is on the verge of recovery, but he always brings the greatest benefit indirectly – through the sellings iPod. The number of shares sold through iTunes seemed very convincing presentations Apple and even better when we talk about Steve Jobs. But, unfortunately, are not comparable with respect to the number of free movement of free music downloads on the Internet. And this is by far the most successful shop in the world!
So if someone took seriously the Radiohead experience for the public to choose their own price for songs downloaded Radiohead's new album, I have this corner of the world children are naive. I think that would make my life easier.
In fact, Radiohead is always brilliant tactics, but in a completely different way. Because of its history is much more to blame the Internet, the group simply the f ** KED world media, an advertising campaign to get unbelievable magnitude and incredible arrogance itself. No wonder that after a while, both his label and Radiohead have achieved what we had to do with strong sales of real CD and vinyl, accessories and more enjoyable.
The only lesson I take from Radiohead's experience when the music is really good and the artists are brilliant, its products are sold for money anyway.
It's good music. It does not matter if hacked or not. Especially if you throw away your stupid dreams …
Delusions
First and most bizarre delusion is that the launch of each new album should lead to the realization at least one large country house on a private island.
Even thought the scale of The Beatles ", a song – a pool" (and yet it was a joke). But it might. Their music brings joy to millions of real people over forty years and millions of copies are sold, even today.
During these forty years, no artist could get even close to its genius.
And he said that a singer whose album can be heard only once on fast forward and deserves the same income? The public health care as a budget Millions of dollars have been invested in "this" and must be recovered?
Who invented the concept of the band or a composer must have surplus income?
World history does not confirm this state of affairs. Excluding these twenty to thirty years in the music industry boom (which is a drop in the ocean), the rest of the time the creative people have incomes that are barely sufficient to do all the things they enjoy doing, and not worry too much money. At least, without distraction from the creative activity and forced to earn money any other way.
No one promised a private island for this type of activity.
Let's look at things seriously.
Just a moment, a moment between past and future. It was called the music industry. It was very brief. It was at the crossroads when there was no physical media, and when there are no physical means. The terrible thing about this?
We still have vestiges of the era. Perhaps it is enough for everyone?
I especially like a sentence, said a friend who is an engineer. One of its tasks is to hear a lot of new artists for one reason or another.
Do not listen to free music – he said.
Copyright Defenders and all other lawyers, it is necessary to begin to applaud. This does not mean they do not hear it Free music for free. He meant that he deliberately refuses to listen to contemporary music, unless you paid for it.
Approach is worthy of respect and understanding. After all, if you bought a rotten fish is considered the damage to their health. Why not also worry about your mental health, or at least nearly zero genius?
And the problem we have here is created by the same benefits that I mentioned earlier, a potential fairytale the recording industry.
These technologies, which have been designed to provide unprecedented creative freedom previously without barriers, distribution free – who have worked in exactly the opposite direction.
The illusion of freedom of expression
Sounds tempting, right? Only if ignore a fact that is demonstrated today – in fact 99% of people can create something of value.
The best way to test is the Internet itself, ie its reincarnation Web 2.0.
People, which has created high quality content in the past continue to create. All the rest is filled with garbage.
Have you ever noticed people are believed to be really serious has never blog (unless your job)? Talking is not their specialty, and have little interest in the opinions of others. Its job is to create something …
Good or bad, but for other people is to consume, create, and has not always been so.
Today, any person speech, and this is not a problem in itself. Even if it looks useful.
The problem is that all this is done not for himself and his friends, but marketed as a product of real music.
Now trying to find something you want in this market in a junk pile of music. At a minimum, you must be a lover the music of the property, to spend all your time in filtering.
I have a question for the music industry.
Do you really think I should pay $ 18 the same for all the noise and the dark side of the moon on a shelf nearby?
Or are you just kidding?
What we achieved at the end?
Freedom of expression has been good in theory but in practice has led to a situation in which, even for the technology it takes quite well (and I am among them, frankly), it is virtually impossible to find anything on the Internet. Noise has already exceeded all reasonable levels.
The illusion censorship.
Previously, the censors have been recording labels. Although they were young and creative personalities led by – were good filters. They have done great things, save the public from swimming in the sea of shit.
Yes, sometimes the mistakes they have made and do not always recognize the talent, but in general, these labels us killed at least a few major artists and great potential. If there were none of these filters, you never hear about it.
As the royal seals have been absorbed by groups of lawyers, accountants through transnational media groups, filters became worse and worse. Finally, we have become so miserable that in fact, would be better without them. But it turns out, the problem is not in the filters, but its quality.
So here is what we have.
The musicians and the industry has achieved everything they could even imagine. All the latest technologies are in their hands.
Virtual Studios – create nearly free.
Distribution system is no more free.
marketing opportunities are huge on the Internet, according to a creative marketing approach.
Simply excellent, except one thing. Most people do not want to buy the majority of new music at all. Sons of bitches, are not afraid and existing laws, Permanent or harassment. Musicians and industry everything they wanted, but people do not buy more of their products.
Or rather its new product.
Because The Beatles, Queen, Pink Floyd, ABBA, etc. are still sold in many great prints. Mp3 on CD, vinyl – whatever you want. The musicians are all retired, but their records are still for sale, without any special marketing effort.
At this stage, it would be accusing me of fear a novelty, but not necessary.
First, I do mind.
Secondly, I know that when a new group that appears to be truly loved me love it.
Just how I fell in love with Air, Zero 7, or a reincarnation of Future Sound Of London. I have already had their mp3 for free, and they all bought CD and vinyl.
Crazy?
But it is an exception to the rule. Unfortunately, very little fall in love with new music.
Next to nothing …
Everyone knows a site of great music – Last.fm. The site is an excellent tool to understand what love is most people. As everyone knows, gathers statistics on Last.fm that people are really listening on their computers. It is much more honest than all the information paid for the cards in the world. Even if not paid because the tables reflect the purchases, but not true love. You can buy the CD without thinking, or under the influence of the media. But no one forces you to listen all day.
So while Last.Fm there, I remember the Beatles lower third. Forty years after his last song.
And the rest of the Top 20 Artists and personalities are real bright.
And by the way, the elderly are not the only people who visit Last.fm.
"Is is not a sign of creative impotence? Nobody is able to compose new material for which they have done before? Course I am proud, happy, flattered and stuff, but how may be that the greatest success that was achieved was hit by things you have done twenty years ago – and, in a rematch? Something is amiss. It should not happen. "
Benny Andersson (ABBA)
Energy
So there are still artists who have sold and continue to sell their music for money real.
There are many, but who says there must be millions of them?
Maybe their sales figures are lower, but said each person on the planet must buy music?
This illusion is produced by the heads of the marketing of multinational record labels.
References to previous rates (especially in the seventies of last century) are just makes me laugh.
Over time, people had no other entertainment at home, except the music. VCRs did not exist, or computer games or game consoles. No gadget at all! Books vinyl records were the only entertainment in our homes. This is the first explanation. Today, the attention of the customers are spread among all the new media and arts while disposable income remains the same. Music received less attention. Attitude with respect, made it easier … general. The music has become more background.
When we talk about energy, it is good to start with what has been highlighted by the words long ago:
"What we achieved at low price is of little value "
Or do not value at all.
This applies to music in the sense that the process has become too expensive and mechanics. Artists now invest less of their own energy. However, the listeners feel special somehow and I understand this perfectly.
"Beat" so
It is a genre of music as environment. Many think it is an entirely new music that is not so apparent long. However, as the shape of the Beatles laid the groundwork for the brit-pop with one of her songs, invented the hard rock of the seventies with another psychedelic song and contemporary all with the third, gender environment in its contemporary form that appears in the recordings of such psychedelic Pink Floyd.
In these days of musical creation has been extremely difficult and costly. Synth have begun to appear and was outside Arco. There was no ready to use audio samples. To achieve the desired effect of the guitar echo, a musician needs down to an empty pool, it was impossible to do otherwise. So people had to be creative in a variety of ways.
They manipulated the tape, cut into pieces, paste or even created custom-made just for the pleasure of creating it. The great producer and sound engineer Alan Parsons was the clock in the store keep watch. And it was honest.
Honesty – The word that best shows how the music was at that time. Do not take cover behind which the technology could hide, and is very well regarded in the music of that era.
And he is still valid.
"Bit" for
Today, all adolescents can instantly download over the Internet a lot of fashionable sounds, samples, loops and other "content" and then launch a program virtual studio on your laptop and assemble something with it.
Depending on whether the noise is made before or behind, the final product can be called … just what you want!
But it does not feel, whatever the variant.
intelligent-looking boy, of course, blows his cheeks and start to talk nonsense about the unique concept of his work, ideas that you have applied, and the pain of creative activity.
Meanwhile, music critics exploiting words "cult" (oh, I'd kill for that word!) "Culture of layer" and provide analogies of artists whose names are a mystery to everyone, but for the critics themselves.
However, it does not work.
The music that is easily assembled block Lego has no value. The musicians did not believe that normal listeners do not care. Here the problem is not the computer, but not free.
The result has been achieved by efforts to create and author's mental energy, is reached only by a few clicks at random in random fields of a software tool. And at first glance, in both cases (for the music room) had the same set of sounds and noises. Some sounds of the landscape.
But I see the problem … In the first case, it sounds like a masterpiece, even forty years after its creation, while the second variant looks like a cheap thing that any idiot can do.
Maybe it's mental energy, which, as the emotions, is transmitted by the result of creative activity as well?
I made the most extreme example, but to all those who may think it is easy to see everything in the rest of the income of contemporary music.
In any case, the explanation of interest Worldwide less dramatic when it comes to electronic music. Make it became not only profitable, but not current prestige and all.
A particular case.
Every person I think from time to time the question arises of how to deal directly with the consumer's music today, when the question Copyright is literally hanging in the air?
On the one hand, I believe, basically, almost everyone understands that the work of good writers, composers and other creators of intellectual property must, to some extent a cash payment.
Otherwise, its production nearly stopped, which I think nobody wants to happen.
Moreover, when we began asking this question ourselves, we realize very quickly that when a chance not pay for books, music and film (and indeed for all that) we are happy to use.
And no matter what the law says about this issue because the influence of law in our Internet activity is greatly exaggerated. Bet – What the defenders of copyright and other drivers invented more information technology to develop the least influence of the law would become. In fact, is close to zero quickly.
Individuals will not be able to fight against the majority, especially in the era of high technology.
It has been demonstrated and tested a million times, but if someone still does not understand – it is absolutely his own problem.
The moral of the problem also does not bother me much. I think people will never be truly free, guided by the principles of public morality, replacing by personal principles long ago.
Given the absolute subjectivity of such concepts as "good" and "evil" the majority opinion about these concepts do not bother you less.
"Morality for the weak, but is the Forte." I agree this picture of the truth and only add that both in this new century are precisely those who obtain the technology. It is the most young and single chip, but not a group of managers who had a problem obvious in an email sent yesterday.
Therefore, in different ways, for me, I tried to define the way I consume music, while to be in harmony with myself, what is important.
Previously, like most people who used to practice the digital panel. But one day, I understand the absolute stupidity of this activity.
And besides, I have found very inefficient in expanding my musical development from a personal perspective, what that deeply interested.
I realized that 99% of the new music I downloaded, I heard once. And after death or garbage on my computer, or removed immediately. I wrote about the causes of this phenomenon in detail above, but now I want to deal with the consequences.
It is not necessary to think hard to realize that I consume most of this music in the radio mode, not in media center mode. This music has never to my iPod. Segui download delete, download, cut what I understood the absurdity of this process.
At that time, all the music the world is divided into two classes to me – the music is good enough for me, so I can play all my life, and music, which is as "nothing", which is only worth remembering once heard.
Since then, I stopped downloading anything from the Internet.
All my favorite records have been bought long ago on CD and vinyl, and of course we have become accustomed to iPod.
I was listening to the radio almost completely.
For radio, not in any way saying that mediocrity is presented in FM in Russia (and not only). I mean the real radio, Internet gives me the form of thousands of broadcasters around the world, the quality is acceptable for the music.
I soon discovered real advantages of such practices music.
Prehistory Unlike his "colleagues" in the real FM radio stations always tell me how to play now. This leads to a large number of musical discoveries, I could only dream of before. I often come across real masterpieces, never learn to know visiting countless websites music, with millions of groups whose names do not tell me much.
And when I see, I have the opportunity to explore the creativity of the group and perhaps buy your CD. Or download …
But it depends on the degree of genius album and his ability to stand on a shelf next to "Queen: Night at the Opera" or "Air: Moon Safari .
recording industry now has a unique opportunity to sell something to me, show me something that can fall dramatically, with love. Love both I willingly buy and put on my shelf. I think you have no way back.
From now on, only superpower rarities sold for money. Masterpieces that are impossible to pass. And if the record industry will be for me the music or not, there remains the problem of its own.
But I do not rule out another scenario also I would be ideal.
The recording industry makes almost time to generate income (and this will happen for sure), all players music just for the money has left.
The few that remain will be the creation of music just because they have real spiritual needs just that.
And, as is usual in such cases, everything is done with the soul is so good that we want to buy it again.
It is never too much when it comes to music really …
recording industry in the state that has come, no no to your customers. He does not like the artists either. The recording industry just loves it same. And that is why the energy expenditure is not in any way.
I started this article with a quotation from King Crimson, and end the last line of the last song of the last Beatles album.
This message has a strong sense and is the epitome of what the group wanted to tell the world. Sample people their true attitude and creativity, so the sale of this band is and always will be.
If the recording industry could apply these words to themselves it only for a bit then have a chance.
- And in the end the love you take
is love like you do (The Beatles).
/ Translation from Russian /
About the Author
WITH AUDIO – How To Create 16:9 & HIGH DEFINITION Videos For Youtube! – 1 OF 4 – Ulead Video Studio
