Practical tips (from a woman who has screwed over and over again) for a website that you like
A team of expensive, not missed my miss in a month. A small company cashed the deposit check and ran behind a model, but not one bit of code. A self-employed met all my deadlines (Hallelujah!), but the place was, well, ugly. I started taking it personally. Now that I'm on the other side of the barrier (I can run my own boutique marketing communications), I see that I'm wrong with my choices and my leadership recruitment. Learn from my mistakes. I tell all I know.
Step 1: what is
Before google web designers "in your area sitting at his kitchen table, use a glass of merlot cab or a cup green tea, and understand what the job of your website should do for you. You will use This includes contact with the web designers to make sure it is complete. Note that each sub-headings below and answer the questions that go with each one and you go on your way to an excellent paper presentation.
Name Project
Project Description: This is a new website, an add-on or modification of a site existing or a redesign?
Current status: What Are you starting this project? Are you a new business that need a presence on the web? Is not it work in a course site? What do you expect this project site will do for you and your company?
Audience: Who do you prefer to visit your site? Imagine your dream client and describe in detail.
Definition of success: How will you know if your site is a success? Lots of traffic? People they call after having been on the site (construction company)? Much user-generated content? Sales on the site? People say it is beautiful? Feel proud?
The essential: Contact Form? Card? A new logo? A place for visitors to download content or download the picture? E-commerce? The integration with Facebook and / or Twitter? Ability to update content yourself? Embedded video? Drafting or correction test? Web Hosting? (Where does your site) Domain Registration? (The purchase of your Internet address) search engine optimization? (Yes, always!) List all the bases and the bells and whistles on your wish list. If you need inspiration, look to other sites in your industry and see what they have.
Content: I have not written at the moment but need to know the position (About Us, Services, etc..) How many pages of your website in total?
Time: When have launched the website?
Budget: How much is your company willing to invest?
STEP 2: Find your designer
You know someone with a great site? Ask them what did and what happened. Check references of GigPark ( www.gigpark.com .) Check the footnotes of the websites that you really like – a designer often include a link to your site. When you are looking at the site of a designer is allowed to make judgments. Do their links work? The site is compatible? Do they show the attention to detail? Is it easy to find your way? Now take a look at your portfolio. Is that all look the same? If you like the style, could be a good thing. Often, however, the mark of a strong society is the ability to create effective models that looks like good taste and individual demands (customers, not just their own).
In web design, like everything else, you get what you pay for. Your nephew can do a great job, but if you do not pay full price, you can not get the site completed as quickly as expected. Friends and favors and sites poor do not mix web. (Trust me on this point.) Too good to be true of a freelancer may not have the experience or training to produce sophisticated site. And a budget DIY site using Flash can be pretty, but slow loading, difficult to find with a search engine. At the other end, the agencies are not necessarily more expensive talent – just more general. Imagine that your website is a dress that will use every day. Should feel comfortable and fit and sensational. It's not Gucci, but you should spend as much as possible to sumptuous fabric curtains in the right hip, you do not?
You designers have opted for the style you want, contact now. Many online forms that ask you questions about your project. Some simply have an e-mail contact. Share with them the memory you have, including budget. This is a fast way to see if there is a crisis. When you receive a response, make a day to respond. One thing is to see an online wallet and it's another to hear talking to someone the thought that went into it.
In addition to an idea of your style, you also need to assess the chemical. He is a person you talk to almost every day for the duration of your project. You will share with him their concerns about their business. You're going to trust him to help. You feel vulnerable. You want to make sure that this is a person who "gets" you and someone you love. Frankly, life is too short to work with someone who makes you happy to know. Do not underestimate the importance of your gut.
STEP 3: Reference checks
Please, please do not skip this step. Ask at least three references, before you sign anything, call the three. Ask how they enjoyed working with the designer. "Can you describe a when you see Do not look in the eye and tell me how it was decided? "If all the dates of your meeting?" The project has to pass the budget? "Not a great amount of side to side to get the project finished? "Are you the results of your website you expected?" This can give you an overview of how large your project might go.
STEP 4: Getting Started
In its report, has already said its designer what you need. The creative brief is where you have to tell them how you want. And this kind of thing is no less important. How way your site looks and feels will play an important role in whether a client or customer feel they can bring to you – a key to business success.
Finish the sentences of their designer:
- When they come to my site, first a visitor will feel like it … (Happy, quiet, efficient, attractive, …)
- Before leaving my room, I want visitors to … (Buy something enroll in a class, register to our newsletter, was three minutes on the site, bookmark, read two pages, please contact me …)
- Three sites that I really like are: __ ___, ___ because … (These sites do not have to be in your business .. just depending on your taste)
- My Site must match … (Provide samples and use creative marketing and happy – brochures, business cards, etc)
- My site should be distinguished from competitors: ___, ___, ___. (Provide links to websites)
STEP 5: getting it done
You have given your designer excellent leadership. (Good job!) Now, you must have two accounts. Provide a reasonable time series covering milestones on the road that you know when to expect first choice to create, for example, and when their comments. If necessary, the weekly call registry if you can not forget the other (or lose an e-mail). Observe all deadlines for their designer suits you. If you provide the content, make sure you are ready when you need it or hope to change the schedule accordingly.
If you provide information, be clear and simple. What you like and what does not work as expected? Do not feel obligated to give specific instructions ("Put red box and use this image I found), but said rather than what the designer hopes to achieve ("I like the feeling to be warmer. Can you think of ways you can respond only by color or photo? What are your ideas? ") Or open the view of its designer – are rented to use his expertise. If you are really unhappy and not getting what you want, do not afraid to be direct and firm. Remember that your dress is hot.
About the Author
Carrie Klassen is a Toronto girl who works internationally as a writer, amateur poet, novelist-in-progress and president of Pink Elephant Communications (a charming marketing communications boutique for socially-conscious businesses).
www.pinkelephantcommunications.com
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